Why it works
Be different. Be what guests want.
They want to know about the area, and they want to pay less than the OTA prices
Destination Marketing Works
Great marketing is story driven.
Sharing your personal recommendations does increase your traffic, but from an isolated website it may not be enough to fill all your vacancies. Sharing your recommendations through us gets your message out there.
Vacation Soup guides all the owners through making regular targeted posts about your destination such as “Best Beach Bars [in your location]”. This makes sure that we – as a group – are writing volumes of quality posts that people are actively looking for.
We then syndicate your posts across Facebook, Twitter, Pinterest, etc, Google and email – creating huge exposure for the currently active terms and ensuring Vacation Soup is a trusted source for travellers, Google and the social providers.
We will literally be flooding the search algorithms with destination rich articles that guide travellers to Vacation Soup, and guests to your site.
We will become the place travellers go to when they want to research their next dream holiday and the place they will find your property.
PPC Advertising your property
Success for an online travel brand is much more than just organic search positioning.
We are committed to finding guests for you, and we will dedicate up to 60% of your fee in Pay-Per-Click advertising (display and search) that features your specific property on the landing page when they click.
The search advertising is driven by our automated algorithms, to mainly target terms that people are using when they are in early stage planning of their trip, however all the marketing techniques used will evolve on a daily basis, continually improving.
Don’t be sceptical about ‘Up to 60%’, our target is to spend 60% of your net fee if you write all the scheduled posts (we credit you with 50% your membership fee if you are a full contributor).
Reducing your marketing costs
Vacation Soup keeps your costs to a minimum while allowing you to control how much you spend on marketing your property without an enormous leap-of-faith. During this review week we will discuss various ideas with you on costs.
Our current planned pricing model gives you Vacation Soup for as low as $29.95/mo. This is a small fraction of your overall marketing budget and our goal is introduce enough guests to you that you stop using some, if not all, of the OTAs.
We keep the costs low by using the latest automated technology in marketing, and because you, our owners, are generating a lot of the content, which we will incentivise.
This is why you can get up to 50% of the top-line monthly fee of $59.90 as cash-back if you create destination posts for the soup. Payment can be taken in cash or membership credits.
We are also planning to introduce a Member-Get-Member scheme, giving you a free month for each member you introduce.
Our Readers, Your Guests, New Markets
Being a unique source of local information, accommodation, hints and tips for travellers from around the world, Vacation Soup will bring you guests during the research phase of their planning.
Vacation Soup will be served in many styles. With all the rich, current destination content we will create specialist interest sites and channels such as Vacation Soup for Golfers and Yoga Vacation Soup.
We will also be leveraging our extensive international connections and experience. Targeting potential guests from specific markets such as Europe and Asia – potentially with local language versions in some cases, will enable local travel agents to be driven to your website
Not all travellers book direct! In some markets, most notably retired travellers and some international markets, Human Travel Agents are responsible for more than half of bookings.
We want to target those agents, encouraging them to research and book through your site and to use all our rich content to create a colourful holiday for their customers. They would of course require a commission, but we have ideas on that too.